Avery

For small, founder-run online shops

An editor for your shop.

Avery opens your shop on a phone the way a new customer would, and marks what would stop them buying. Then it writes each fix, or the steps to make it, and shows it to you on your own page, privately, before any shopper sees it.

Or start free →

Glazed bud vases in pale green and blue, from Harbour & Pine.
Glazed Bud Vase
$28.00
Only one
photo?
No social
proof?
Example marks, drawn for this page on a product from Harbour & Pine, our test shop.

What it looks for

The small things a new customer trips over.

A first-time shopper on a phone will not guess. Avery reads each page as they would and puts a mark wherever they would stop.

What Avery noticed
Most important first
Phone view
  • Product page
    No reviews shown near the buy button
    High
  • Shop page
    Delivery cost not mentioned before checkout
    High
  • Product page
    Product has only one photo
    High
  • Product page
    Returns not mentioned on the product page
    Medium
  • Product page
    Description too short to answer questions
    Medium
Then Avery gets to work.
Example notes from a scan, drawn for this page.
Stars up by the price.
On your page
The same page with the fix: stars and the review count under the product name.
A mock-up in Avery's approval screen, on Harbour & Pine, the test shop we keep with our own photos. Its reviews are test reviews. The red ring is ours.

Found. Preview. Live. Lift.

Every change goes through the same four stages. These are the words you will see in Avery.

  1. 01Found

    A shopper stops here.
    FoundShop page · phone view
    Shipping cost is not mentioned anywhere before checkout
    Harbour & PineSee the fix →

    Avery opens your shop on a phone the way a new customer would, and notes what would stop them buying.

  2. 02Preview

    Preview ready. Only whoever opens this link sees the change.
    Open preview on your site
    On Shopify, it opens in your theme editor.
    Only you can see this.

    It writes the fix and shows it on your own real page, privately: a preview link, or the theme editor on Shopify.

  3. 03Live

    Your decision
    Approving puts this on your page for every visitor. Undo it any time while changes are on.
    Approve and publishDiscard
    Only you press this.

    One button puts it live. On Shopify you place Avery’s block once; after that, one click. The fix is part of the page, so no flicker.

  4. 04Lift

    LiveShop page
    Delivery line under Shop
    Weeks after, compared with weeks before
    LiftedUndo
    Checked on your shop.

    Avery compares the weeks after with the weeks before. If it did not help, it goes back: by itself once Avery counts your visits and purchases, otherwise when you say so.

Drawn for this page. The finding is real, from Harbour & Pine; the verdict shows how one reads, as an example.

One change, start to finish

Pick any step, or press the buttons, to go through it yourself.

Glazed Bud Vase
$28.00

01Found

FoundProduct page · phone view
No reviews shown near the buy button
The reviews are there, in a tab below it, where a shopper deciding may never look.

The same four stages on one change, drawn for this page on Harbour & Pine, our test shop. Its reviews are test reviews, and the verdict is an example.

The ground rules

An editor suggests. You decide.

Avery can write the change. Only you can put it on your shop.

You approve every fix.

Avery never publishes on its own.

You see it before shoppers do.

On your own real page, privately.

Undo in one click.

While changes are on, any live change can be switched off from Avery straight away.

Avery can suggest changes to
  • Home page
  • Shop pages
  • Product pages
Never touched
  • Cart
  • Checkout
  • Payments
  • Customer accounts
Hands off.
Always.

Why not just run an A/B test?

Testing tools need lots of visitors before they tell you anything. A small shop can wait months for an answer.

Avery starts from what has already been shown to work in real tests, so you get good changes now. It still checks every change on your own shop afterwards.

A testing tool, on a small shop
Test running
Not enough visitors to tell yet.
Still waiting, weeks on.
Avery, on the same shop
Preview
A change already shown to work in real tests.
Then checked on your shop, weeks after against weeks before.

Where it works

Your shop, whatever it is built on.

Checks and fixes
ShopifyWordPressWooCommerce
Checks now
fixes coming for these
WebflowWixFramerSquarespaceAny other site

On Shopify, Avery adds its own lines to your product page through a block you place once, and other changes come as steps for Shopify’s theme editor.

Pricing

Finding out is free.

Free scan

Type any site address and see what Avery found.

Avery Pro

Adds the fixes you approve, and measures each one, for up to 10 stores. A 14-day free trial, no card to start.

See pricing →

Questions in the margin

Will shoppers see a change before I approve it?
No. You see it first, on your own page, privately. Avery never publishes on its own.
What happens if a change does not help?
It goes back: by itself once Avery is counting your visits and purchases, otherwise when you say so.
What does the free scan need from me?
Just your site's address. Avery shows you what it found straight away, then emails you a link to the full report. Opening it sets up your free account, with no password.
Do I need a developer?
No. Avery writes each fix and shows you what will change. On Shopify, a change Avery cannot make for you comes as plain steps in Shopify’s theme editor, with no code.
Will a fix make my page flicker?
No. The fix becomes part of the page itself, so shoppers never see the old version swap for the new.

Hand over your shop. Get it back marked up.

Or start free →